In 2015, four working women turned first-time mothers founded the brand to create products that solve a universal problem: being stuck for too long in front of the closet each morning despite having full closets.

Acknowledging the sophistication of crisp white shirts, we start creating white shirts and other essential pieces with utmost quality backed up by longevity, versatility, and suitability for everyday wear.


To us, sustainability is caring for the whole business cycle and ensuring we carefully choose the more sustainable and environmentally friendly option when given a choice. Sustainability at MASSHIRO&Co is reflected in choice of biodegradable fabrics from LENZING™ for our MATTERS by MASSHIRO&Co. line, choice of packaging that is made from biodegradable cassava, choice of production partners that have certified sustainable manufacturing practices, and our brand campaign to only buy things you absolutely love and can imagine re-wearing in many different ways.

Our goal is to be able to affect the lifestyle of our customers towards a more conscious, simple, and sustainable lifestyle in terms of their fashion choices. To buy higher quality products at relatively affordable prices that will last many washes and can be worn in many ways — with the goal of decluttering closets and really solving for a woman’s need to look good at all times and during all conditions of the day. 


To simplify getting dressed and helping our customers discover an improved quality of life by introducing them to a conscious lifestyle.