
COLLECTION | JULY 2025
Pre-Fall 2025
MASSHIRO&Co.’s Pre-Fall collection marks a quiet transition—shifting from breezy ease to layered refinement, with muted tones and thoughtful tailoring that embrace a closer-to-the-body silhouette.
The creative simplicity of this collection shines through soft lines and pleats, introducing gentle structure and refined
proportions. The result is a polished yet effortless look, designed to carry you seamlessly from day to night.
This collection also marks a shift in color exploration, driven by the use of leftover fabrics from previous seasons. Rather than
letting these pieces go unused, MASSHIRO&Co. embraced their unique hues and textures, allowing them to guide the creative process.
These existing fabrics are thoughtfully complemented
with new colorways which are Deep Berry and Stone Blue, resulting in fresh silhouettes that carry renewed value and style. The outcome is a refined balance of intention and innovation—staying true to the brand’s mindful approach to design.
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